-By A.J. Frutkin
Following the WB's
unofficial cancellation last week of its Batgirl action-drama Birds
of Prey, executive producer Brian Robbins remained silent. Until
now, that is.
Robbins, who, along with
Mike Tollin, oversees Birds of Prey, told Mediaweek that WB
entertainment president Jordan Levin "didn't have faith in the
show," and that Levin expressed "buyers' remorse" from the
beginning.
"I think [Jordan] was
afraid of the 'Batman' world being too dark for his air," Robbins
said. "He was never a huge fan of the show."
Airing Wednesdays at 9 p.m., Birds premiered on October 9
to huge ratings for the WB, scoring a 5.0 in the key adults 18-34
demographic, and a 3.9/10 in adults 18-49 with 7.5 million viewers.
But the show's numbers soon spiraled downward. During a conference
call Monday discussing the WB's November sweeps performance, Levin
described Birds' demise as a "failure of execution," adding that the
network was unable to find the right show runner to pair with Birds
creator--and first-time series writer -- Laeta Kalogridis.
Robbins agreed, and said Kalogridis "might
have been in over her head." Robbins also blamed ABC's The Bachelor
for Birds' decline. But he added, "if I was running the network, I
would have tried to figure out a way to survive until after The
Bachelor, and then give it a chance."
Despite Birds' failure, the WBTV-based Tollin/Robbins
Prods. is hardly struggling. Sophomore drama Smallville is a
bonafide hit for the WB, and Robbins remains high on TRP's Amanda
Bynes comedy What I Like About You. They're also producing the WB's
midseason martial-arts drama The Black Sash.
Created by Robert Kamen (The Karate Kid), The Black Sash
stars Russell Wong as an ex-cop-turned-bounty hunter, who opens up a
martial arts school. Wong gets involved in his students' lives, and
visa-versa, which was the appeal for Robbins. "We've always wanted
to do a 21 Jump Street for the WB," he said, referring to Fox's
young-skewing cop drama.
The series
likely will launch in March. Levin suggested it might air in the
Sunday 9 p.m. slot, following Charmed. Advertisers already are
voicing approval. "It feels like a good fit on Sundays," said Laura
Caraccioli, vp/director of Starcom Entertainment.
Robbins said Birds' fate will have no impact on his
relationship with the WB. In fact, he added that TRP has three shows
in development for Fall 2003 at the WB and seven more at the four
major networks. And he seems well aware that failure is just part of
the business. "As you put more shows on the air, you're apt to find
more disappointment," he said.